|
On July 1, 2011, Kaspersky Lab announced the new major sponsor for the Manly Sea Eagles rugby league football team in Australia. The Kaspersky Lab logo will be prominent on the front of the Sea Eagles' jerseys for the first time and the Manly Sea Eagles website. Harry Cheung, Managing Director of Kaspersky Lab Asia-Pacific said, “We are excited to have this opportunity to build a relationship with the Manly Sea Eagles. We recognize that NRL is a cherished sport that is very close to the hearts and minds of Australians.” “As a global business we actively look for ways to leverage our presence in different markets.” Cheung continued. “The Manly Sea Eagle’s sponsorship is part of Kaspersky’s continued aggressive approach to the Australia market.” The Sea Eagles have negotiated a partnership with Kaspersky Lab for the remainder of the 2011 season and for season 2012 with an option to continue long term. Sea Eagles chairman Scott Penn said the introduction of Kaspersky Lab broke new ground for the NRL: “To attract such an international group, which employs more than 2,300 highly qualified specialists worldwide in 29 countries with 300 million users, is a massive salute to the game and the iconic Sea Eagles brand. “It is a partnership that will assist the Kaspersky Lab product get instant recognition in Australia,” Mr. Penn said. At the NRL Grand Final game last Sunday (Oct 2) in Sydney Australia, our Manly Sea Eagles beat New Zealand Warriors 24-10 in 2011 NRL grand final. A Victory to be Celebrated! This win marks the 6 month mark of an 18 month major sponsorship of the Manly Sea Eagles by Kaspersky Lab Australia and New Zealand. The Manly Sea Eagles wear the ‘Kaspersky’ logo proudly on the front of both their home and away jumpers. A massive 2.026 million views Australia wide tuned in to watch the game on television and a whopping 82,000 people packed the ANZ Stadium in Sydney to watch the game live. The final score was Manly Sea Eagles 24 to the Warriors 10, an amazing result! Kaspersky Lab Australia and New Zealand also sponsored the live site where Manly fans could come together to watch the game, this site also secured coverage on live to air television in Australia. |
APAC